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Writer's pictureSarah Bryce

Is Your Business "Lost" In the Desert?

Helping YOU help clients.


business in the middle of a barren desert
How will your customers find you?

Imagine you have the most clever, original idea for a business.


A fantastic, customized business, offering skilled services located in an adorable brick and mortar building......


.....in the middle of a barren waste land or desert!


How will clients find you?


*This is your business with NO online presence!



OVERVIEW:


1.) Did you know? That according to research, 71% of businesses have a website!


And about 23% DO NOT HAVE A WEBSITE!

That 63% of consumers will look for local businesses ONLINE.

That 80% of customer-to-business ENGAGEMENT will happen online.

Research shows that almost half, specifically 48%, of individuals determine the credibility of a business primarily based on its web design. This statistic highlights the significant impact that a well-designed website can have on consumer perception and trust towards a brand.


Customers also look to social media and local listings and reviews for credibility.

Q: Is Your Business Listed and Verified?




Doing it yourself Websites:

"I don't need a designer, I can do this myself."


Did you know that 50% of internet users consider website design as a crucial factor in shaping their overall opinion about a business. This emphasizes the importance of investing in a visually appealing and user-friendly website to attract and retain customers.


Did you realize that if you are no where to be found online, you are losing business?!

This means…

• For businesses without a website, it will take a lot more time and effort to reach their target audience.

So the truth is….


• Websites are essential for small businesses to expand their 1.) client base, 2.) boost revenue, and 3.) enhance brand recognition. 4.) Growth in sales.


Some potential customers may fear….


Businesses without an online presence may raise suspicions among consumers regarding their credibility.



OTHER WAYS TO GET DISCOVERED:


List on LOCAL DIRECTORIES:


1.) Register your business through their sign up and confirmation process.


2.) Have your business profile verified on Google My Business (and other search engine profiles) which will enable your business to appear on Google Maps and in local searches. When someone searches for a service "near me," your business will be displayed organically at no cost!


3.) Ensure to regularly update your profiles with photos and promotions to maintain interest and visibility.


SOCIAL MEDIA:


It's common knowledge that social media is crucial for staying connected. However, have you ever thought about how steady your online presence is? Building up your followers and regularly sharing valuable content on your page and in groups ensures that your business remains top-of-mind! It's worth considering sharing and utilizing articles that cater to your audience, in order to inform, engage, and even entertain them.


Should YOU use DIY website builders?


How Does a Website Builder Platform Work?


The way a website builder platform operates is by equipping the user with tools to construct their website. These tools are commonly accessible via a web browser. Upon logging in, you will select a template for your site, which is also referred to as a theme. These themes are usually adjustable and enable you to integrate your company's branding elements, such as your logo, preferred color scheme, and typography.


If you are not trained in VISUAL COMMUNICATION, your amateur built site could have problems such as:

Missing or unclear call-to-action buttons

Poor website loading speed

Bad stock images

Confusing site navigation

Website clutter

Unresponsive design

Disorganized content 


Moreover, findings reveal that 38% of users are deterred from engaging with a website if they find its layout unattractive. Businesses need to prioritize creating visually appealing websites to ensure optimal user engagement and retention.


When considering the financial aspect of an agency built web design, it is worth noting that the average cost of designing a small business website typically ranges between $2,000 and $9,000. See My cost friendly website packages for custom built WIX sites.




Contact Sarah for assistance in building your online presence!


Sarah Bryce is a woman-owned small business, in Dagsboro, Delaware.Sarah specializes in website, logo, print & marketing design for startup and established businesses.





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